A recent study by Lifeway Research confirmed what pastors and church leaders know to be true from experience: “Most Christians say they’re ready, willing and praying to have conversations about their faith with others, but many admit they haven’t gotten around to actually having those conversations recently.”[1] More specifically the survey revealed that while over 80% of believers expressed an openness to discussing their faith with others, fewer than 40% had actually explained the gospel to someone at any point in the preceding six months.[2] The reasons for this discrepancy are not entirely clear,...